CONTENT PRODUCTION
REFRE 2021 REAL YOU WILL YOU
BACKGROUND
As Refre's digital partner since 2018, we have successfully shaped and developed a unique brand platform: Ready Girl. Ready Girl is a confident, energetic girl who keeps herself ready to pursue what she loves.
OBJECTIVE
- Make Buzz for Refre whole line re-launching
- Deliver new product packaging, usage, functions… to deeply strengthen the image of Ready Girl in the hearts of target audiences.
THE CHALLENGE
Based on the success of the Ready Girl brand platform and music marketing for two consecutive years, the next challenge is: how to connect more tightly with its ever-more active young audiences, the generation of “non-stop movement each day”, while maintaining the core of the Ready Girl concept.
COMMUNICATION SOLUTION
- Communication approach: “bad odor make me always hide myself, with Refre fragrance and high-tech deodorant, I am ready to reveal a real me and do whatever I like.”
- Big concept: REAL YOU WILL YOU!
- Key asset:
Music TVC in collaboration with 2 Gen Z singer Lona & Cara, composed by Hua Kim Tuyen, blending youngful energy with catchy melody to appeal to young female audiences.
Serie posters showed girls performance in daily activities.
KEY RESULTS
Music TVC: 2.700.326 views on Youtube.
REFRE 2022 YOU DO YOU!
BACKGROUND
As Refre's digital partner since 2018, we have successfully shaped and developed a unique brand platform: Ready Girl. Ready Girl is a confident, energetic girl who keeps herself ready to pursue what she loves.
OBJECTIVE
Refre officially renovated their two hero product lines: Natural and Whitening deodorant spray. The campaign focused on introducing products through telling the story of “ready girl.".
THE CHALLENGE
Keep up the brand platform “ready girl”, the communication story needs more insight and something new to tab-in to the girl's life.
COMMUNICATION SOLUTION
- Communication approach: “As a ready girl, I want to show the world a more me version 24/24".
- Big concept: REFRE, YOU DO YOU!
"You do you" is an idiom that means that someone should do what they believe is best for them, what they love the most, or what fits their personality. This concept inspires Refre girl with fresh thinking to pursue what they believe is best.
- Key asset: 3D thematic TVC & 2 short videos to highlight 2 SKUs (natural and whitening).
KEY RESULTS
Thematic TVC: 1.745.00 views (Facebook & Youtube) Fanpage: 5.111.699 reach - 83.133 engagement.
LIPICE NÂNG TÔNG BỀN MÀU, CHẲNG NGẠI KHẨU TRANG
BACKGROUND
LipIce Sheer Color launched new packaging with product concept: Tone up your lips naturally.
OBJECTIVE
- Boldly increases awareness of LipIce's new look - tone up lips naturally.
- Connect with target audiences through the concept of a Lipice Girl who is always looking for new ways to tone up her life.
THE CHALLENGE
After Covid Pandemic, our challenge is to change our approach and core message to fit the New-Normal context.
COMMUNICATION SOLUTION
Communication approach: as we slowly move into the new normal life, when masks are indispensable, LipIce will help girls design joys every day in LipIce's way.
Big concept: N NG TÔNG BỀN MÀU - CHẲNG NGẠI KHẨU TRANG
Key asset:
- A Thematic TVC showcasing the USP of product: long-lasting lip color even after wearing a mask.
- A poster series with KOL to use on social media.
AQUA VIETNAM - TIKTOK HASHTAG CHALLENGE BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH!
BACKGROUND
Aqua (Headquarter) launched TikTok hashtag challenge to promote for ‘Haier Healthy Air Provider’.
OBJECTIVE
Create campaign buzz in the local community to effectively promote the contest and raise awareness for Aqua Air Conditioner.
COMMUNICATION SOLUTION
Big Concept:
BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH (LET’S FEEL THE POWER OF AQUA)
Execution plan:
Key asset:
- Created a hashtag challenge to promote for air-conditioner product and engage with users on TikTok platform.
- Developed a guideline video to run Infeed & Top View Ads
- Cooperated with hot Tiktokers to spread out campaign performance
- Proposed Facebook activity to recruit fan from Facebook to TikTok.
Media:
- Infeed Ads and Top view ads pushed challenge awareness.
- Facebook Ads supported for social post and activity.
BIODERMA 2022 - 2023 ALWAYS ON CONTENT
BACKGROUND
Bioderma is a pharmaceutical cosmetic brand in the field of healthcare, with a unique philosophy of "ecobiology", emphasizing an ecological approach to the skin system. The brand aims to maintain a healthy skin system in the long term by respecting the skin's ecosystem.
In early 2022, Bioderma focused on creating engaging and informative social content through two key channels: Facebook and Instagram.
OBJECTIVE
Build and manage content/editorial calendar that attracts qualified audiences to the company’s lead capture channels.
THE CHALLENGE
In 2022-2023, "cosmeceutical trend" are the highlight of the year; we need to maintain brand awareness and find ways to help brands stand out from the crowd.
COMMUNICATION SOLUTION
The communication approach: START YOUR OWN BIO-SKINCARE STORY.
Encourage users to take ownership of their skin care journey, develop a deep understanding of their skin, adopt appropriate routines; then we can foster Bioderma's commitment to providing biotechnology-based care.
Our Content tactics focus on:
In terms of quality: insights into Vietnamese skin to clearly convey the philosophy of "ecobiology” , as well as making the most of occasions to build brand love.
In terms of quantity: Increase the volume of posts and deploy Instagram Story to optimize the level of presence on social channels.
UV GREEN - PERFORMANCE CONTENT CAR AIR PURIFIER SOLUTION
BACKGROUND
UV Green brand wants to promote the UV GREEN KlinAir product line - car air purifier.
OBJECTIVE
Introduce UV GREEN KlinAir and directly call-to-purchase.
COMMUNICATION SOLUTION
Communication approach: Regarding to our key finding that the factor of disinfecting and killing pathogens in the air of cars has not been focused on by other brands. Thus, UV Green KlinAir has a chance to stand out from its competitors in the segment.
Key Asset:
3D product oriented video.
Content series to deliver brand promotion and highlight product USP.
Media:
Lead Ad Solution: generate a qualified lead for Promotion campaign
Messenger Ad Solution: Reaching and sending new customers into Promotion conversations, which helps driving the performance that matter.
KEY RESULTS
42.912 reach
60.037 impression
101 conversions
SCG VIETNAM 2021 - 2022 ALWAYS ON CONTENT
BACKGROUND
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies through the “ESG 4 Plus” approach, emphasizing Net Zero – Go Green – Reduce Inequality – Enhance Collaboration Plus Trust through Transparency.
In 2021, SCG aimed to sharpen social image as a trustworthy brand to actively engage more with Vietnamese audiences.
OBJECTIVE
- To potential customers: Attract & Raise awareness of SCG mission.
- To existing customers: Engage & Build loyalty as a leading trustworthy brand.
COMMUNICATION SOLUTION
The communication concept:
CÙNG SCG - VÌ VIỆT NAM BỀN VỮNG | A “ SUSTAINABLE VIETNAM” BY SCG & YOU
A “sustainable Vietnam” content hub will be the place to provide 4 core values of SCG: Sustainable seeding – Sustainable construction – Sustainable action – Sustainable development
The Content strategy: Instead of generic content that can be seen anywhere, “sustainable Vietnam” has been executed using the framework: R-U-N.
RELIABLE: Synthesized, concisely expressed, and easily comprehensible specialized knowledge. USEFUL: inspirational articles, how-to guides, specialized knowledge, life tips...
NEW: Creatively presented content and visuals consistently generate excitement among users.
ROHTO x VFF, CO-SPONSOR ANNOUNCEMENT NEVER SAY NEVER
BACKGROUND
Rohto-Mentholatum Group officially becomes a co-sponsor of VFF (Vietnam Football Federation)
OBJECTIVE
- Announce about Sponsorship between ROHTO & VFF.
- Produce ads material in 2024
Clip 1: Announce about Sponsorship & emphasize NEVER SAY NEVER spirit.
Clip 2: Leverage “Joy of Seeing" & spread out Rohto's mission for a healthier Vietnam.
[VFF] During our fearless quest to achieve the golden dream and inspire pride in millions of Vietnamese people, the word "impossible" was never uttered.
[ROHTO] Throughout many years of dedication to bringing health and beauty to millions of Vietnamese people, the word "impossible" was never uttered.
Rohto has now achieved a partnership with VFF to spread the spirit of "NEVER SAY NEVER" to millions of Vietnamese people, encouraging them to bond and move forward wholeheartedly, as every tomorrow begins. Once upon a time, starting from today, when we embraced the motto "never say never."
The eyes of the little warrior were determined.
The eyes brim with ambition in anticipation of a new career.
The eyes were filled with joy upon receiving the achievements of hard work.
The passionate and focused eyes are on serving the community.
And the burning eyes before the decisive kick.
V. Rohto dedicates itself to the millions of Vietnamese people who follow each team achievement with shining eyes, connecting us together and preserving unforgettable moments.
